A Passionate Graphic Designer 🖥️ & Frond End having 8 years of experience.
Discover my projects through an immersive interactive videogame experience.
Project Type:
Services:
Ejercicio Web BETANDEAL
is a speculative product concept created to explore how a modern
Betandeal web experience
could look when designed with a
mobile-first
and
conversion-driven
mindset.
The project was designed after my conversation with the recruiter, translating their feedback into a practical proposal built to improve hierarchy, clarity and action flow.
The project was built as a portfolio concept to showcase how I would approach a digital product in the
affiliate / iGaming
space: landing experience, offer discovery, trust signals, and friction reduction across the full journey.
UX Strategy and Interface System:
I structured the concept around a few key principles: fast scanning on mobile, visual prioritisation of the most relevant offers, strong contrast on action buttons, and modular cards that can scale across sports, casino and poker categories.
The goal was to combine
performance marketing logic
with a polished UI layer that feels modern, credible and easy to use.
These screens show the visual exploration and UI structure developed in Figma before building the website in HTML. The goal was to define a clearer hierarchy, improve usability and create a more conversion-oriented experience.
Designing in this category means balancing clarity, speed and trust . The interface has to feel attractive and commercial, but without overwhelming the user or hiding the most important information.
