CV Alejandro Rodríguez - Diseño gráfico y Web

Client For:

MrKotler

Services:

Design & Web

Overview

For MrKotler , I handled both the web design and the full build of the website from start to finish: visual direction, content structure, and responsive development. The goal was to create a clear, modern experience aligned with the brand identity and focused on turning visits into contacts.

The project was delivered with a strong focus on performance , accessibility , and SEO , ensuring visual consistency (typography, color, spacing) and adding subtle microinteractions to bring dynamism without distraction.

Wireframing and Prototyping:
I started with wireframes and an information hierarchy definition to ensure intuitive navigation. From there, I designed the key screens and translated the UI into a fully responsive layout, using flexible structures (Grid/Flexbox) so everything adapts properly across mobile, tablet, and desktop.

Challenges

In projects like this, the challenge is balancing aesthetics and functionality : a visually strong website that is also fast, accessible, and easy to use.

Responsive Design:

Challenge: Keeping a solid composition across all screen sizes without losing hierarchy or readability.
Solution: Fluid grid systems, responsive typography, and breakpoint-specific tweaks for a consistent result.

Brand Identity & Visual Consistency:

Challenge: Translating the brand’s visual identity into a coherent digital language.
Solution: Defining the color palette, typography, and reusable UI components to maintain consistency across the entire site.

User Experience (UX):

Challenge: Simplifying the user journey so people reach what matters most quickly (services, information, and contact).
Solution: Clear structure, visible CTAs, and subtle microinteractions to guide navigation.

Performance & SEO:

Challenge: Keeping the experience fast without giving up strong visual assets.
Solution: On-page SEO best practices, semantic HTML, image optimization, and efficient loading.

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Alejandro Rodríguez Sanz 👋